For years, a sweet old French lady ran a small shop in her village. Life was simple and peaceful, until a massive corporate supermarket opened its doors right across the street.
Wasting no time, the supermarket plastered a bold sign outside: “Butter – $2 a pound”.
Not one to shy away from competition, the old lady promptly placed her butter price on the shop sign: “Butter – $1.5 a pound”.
The supermarket retaliated the next day: “Butter – $1 per pound”.
Unfazed, the old lady updated her sign again: “Butter –$0.75 a pound.”
This price war went on for days, each lowering their price further. Eventually, a worried customer stepped into the old lady’s shop and pointed at her sign.
“Ma’am,” he said, “you can’t keep this up! Those big supermarkets can afford it, but a small shop like yours? You’ll be ruined!”
The old lady leaned in with a sly smile and whispered, “Sir, I don’t even sell butter.”