An old lady had a small store in her small town for years until one day a huge corporate supermarket set up across the road from her little store.
The new supermarket put up signs advertising their prices, including one that said: Butter by the case – $10
In response, the old lady added a reduction to her own sign: Butter by the case – $9
The next day, the supermarket had a new sign: Butter by the case – $8
Sure enough, the day after the lady’s sign read: Butter by the case – $7
This went on for a while until the supermarket had a new sign: Butter by the case – $1
Eventually one of the lady’s customers pointed to the sign and said: “You cannot keep the prices so low for so long.
These big companies can use their buying power to sell products cheaper, but a little store like yours can never compete.”
In response, the old lady bent forward and said: “Sir, I don’t even sell butter.”